Rationale

The target market of my product is for 20-30’s female who seeks for products that suit her own style. First thing she is interested is the aesthetics of a design which is in simple but pleasing form. I have chosen to design a citrus peeler for my target market as I have imagined that it will be an interesting tool to enhance the experience of using the tool for her. Majority of citrus peelers that are on the market are heavily focusing on serving the function and less on the appearance. Therefore they all look small and similar, buried in other ordinary kitchen tools in the drawer. I have designed the citrus peeler (whavo) different to other existing products, so that it can be used more often by giving pleasure to the user.

Whavo can be easily be separated from other ordinary tools but naturally belong with other kitchen wares by giving it white appearance similar to plates and bowls. The large size compared to other citrus peelers also makes it easier for it to suit the environment it is designed for. The size is maximized with also being comfortable to hold. This makes it more noticeable and therefore be used more oftern.

Unlike existing citrus peelers that are designed as form following the function, whavo delivers the main two functions of cutting of the skin of orange and to separate and lift up the skin of the orange successfully by naturally incorporating the functional aspects to make up the pleasing form.

The texture is given thought to add to the comfortable grip by using food grade polypropylene to create an injection molded parts with slightly matted texture so it does not slip out of hand. It has a controlled level of flexibility so that the orange can be peeled without being damaged, but hard enough to cut the skin of the orange.

Material selection also suits my target market who is young female unlikely to spend lots of money on expensive kitchen tool as it is inexpensive but durable. It is also a environmentally friendly recyclable product that will influence the target market as she is an environmentally cautious person who enjoys nature and feels refreshed by spending time in natural environments.
Whavo suits my target market’s style when choosing a product by its appealing aesthetical properties of simple but unique form and high functional performance.