1. Eunbi yoo
2. Shenea Huang
3. Seon Tae Kim
4. Aryetta Pazpinis
5. Ella Setiamiharja
Monday, September 27, 2010
Sunday, September 26, 2010
Tuesday, September 21, 2010
Rationale
The target market of my product is for 20-30’s female who seeks for products that suit her own style. First thing she is interested is the aesthetics of a design which is in simple but pleasing form. I have chosen to design a citrus peeler for my target market as I have imagined that it will be an interesting tool to enhance the experience of using the tool for her. Majority of citrus peelers that are on the market are heavily focusing on serving the function and less on the appearance. Therefore they all look small and similar, buried in other ordinary kitchen tools in the drawer. I have designed the citrus peeler (whavo) different to other existing products, so that it can be used more often by giving pleasure to the user.
Whavo can be easily be separated from other ordinary tools but naturally belong with other kitchen wares by giving it white appearance similar to plates and bowls. The large size compared to other citrus peelers also makes it easier for it to suit the environment it is designed for. The size is maximized with also being comfortable to hold. This makes it more noticeable and therefore be used more oftern.
Unlike existing citrus peelers that are designed as form following the function, whavo delivers the main two functions of cutting of the skin of orange and to separate and lift up the skin of the orange successfully by naturally incorporating the functional aspects to make up the pleasing form.
The texture is given thought to add to the comfortable grip by using food grade polypropylene to create an injection molded parts with slightly matted texture so it does not slip out of hand. It has a controlled level of flexibility so that the orange can be peeled without being damaged, but hard enough to cut the skin of the orange.
Material selection also suits my target market who is young female unlikely to spend lots of money on expensive kitchen tool as it is inexpensive but durable. It is also a environmentally friendly recyclable product that will influence the target market as she is an environmentally cautious person who enjoys nature and feels refreshed by spending time in natural environments.
Whavo suits my target market’s style when choosing a product by its appealing aesthetical properties of simple but unique form and high functional performance.
Whavo can be easily be separated from other ordinary tools but naturally belong with other kitchen wares by giving it white appearance similar to plates and bowls. The large size compared to other citrus peelers also makes it easier for it to suit the environment it is designed for. The size is maximized with also being comfortable to hold. This makes it more noticeable and therefore be used more oftern.
Unlike existing citrus peelers that are designed as form following the function, whavo delivers the main two functions of cutting of the skin of orange and to separate and lift up the skin of the orange successfully by naturally incorporating the functional aspects to make up the pleasing form.
The texture is given thought to add to the comfortable grip by using food grade polypropylene to create an injection molded parts with slightly matted texture so it does not slip out of hand. It has a controlled level of flexibility so that the orange can be peeled without being damaged, but hard enough to cut the skin of the orange.
Material selection also suits my target market who is young female unlikely to spend lots of money on expensive kitchen tool as it is inexpensive but durable. It is also a environmentally friendly recyclable product that will influence the target market as she is an environmentally cautious person who enjoys nature and feels refreshed by spending time in natural environments.
Whavo suits my target market’s style when choosing a product by its appealing aesthetical properties of simple but unique form and high functional performance.
Sunday, September 19, 2010
Monday, September 13, 2010
Objectified
It was an interesting film that introduced different designer’s philosophy and opinions on design. Different designer’s thoughts have made me think a lot about what values I have in as a design student. This film gave me the opportunity to see design with new eyes. It made me see design as something much more than I thought.
Every object speaks to the person viewing the object and we make so many assumptions about an object after the first sight. “Every objects tell a story if you know how to read it” –Henry ford. We have to have the ability to read the product. We have to understand the design to be able to design well. It also makes sense the other way around. When designing something, we need to be able to make the person viewing the product to understand the design for it to be a good design. Design should be understandable.
When designing, we need to know the extremes (such as person with arthritis). We always have to design for people to improve their daily lives, for them to be able to enjoy using the product. To come up with a good design, designer must know what the person wants, even better than they do.
It is hard to keep up with what people want because people always ask for something new and something different. As soon as you design something, it now becomes the past and people soon seek for something new and innovative. Good design is designing so that it does not age as fast as other products. It is hard, but designing a product that people want to keep is what all designers are aiming for.
Design is the way that you look at the world. It is such an extraordinary thing that designers get to design whatever they have in mind and produce it to reveal what you had inside to the world. You never know how people will react with your design, whether they’ll accept it as a good design or just see it as ordinary product until it has been produced and brought out to the world. So to come up with a good design, a lot of knowledge is needed. When I saw Mark Newson’s collection of different materials, it made me realize that designers should continuously experiment and explore materials. I don’t have much knowledge in materials but from now on I will invest my time in learning about materials and its properties. When a good design idea is made from exploring with materials, designers must have a clear understanding of the material used and its impact to the environment. We have to be conscious that most of the products we design will end in the landfill sooner or later. We should consider the cradle to grave concept, not just designing with materials just because of its aesthetic aspects but study and be well aware of its effects on the environment after its life.
Interesting design is created when you start from one idea and continuously develop your mind through mindmaps which will lead you to where you never been able to think before.
Every object speaks to the person viewing the object and we make so many assumptions about an object after the first sight. “Every objects tell a story if you know how to read it” –Henry ford. We have to have the ability to read the product. We have to understand the design to be able to design well. It also makes sense the other way around. When designing something, we need to be able to make the person viewing the product to understand the design for it to be a good design. Design should be understandable.
When designing, we need to know the extremes (such as person with arthritis). We always have to design for people to improve their daily lives, for them to be able to enjoy using the product. To come up with a good design, designer must know what the person wants, even better than they do.
It is hard to keep up with what people want because people always ask for something new and something different. As soon as you design something, it now becomes the past and people soon seek for something new and innovative. Good design is designing so that it does not age as fast as other products. It is hard, but designing a product that people want to keep is what all designers are aiming for.
Design is the way that you look at the world. It is such an extraordinary thing that designers get to design whatever they have in mind and produce it to reveal what you had inside to the world. You never know how people will react with your design, whether they’ll accept it as a good design or just see it as ordinary product until it has been produced and brought out to the world. So to come up with a good design, a lot of knowledge is needed. When I saw Mark Newson’s collection of different materials, it made me realize that designers should continuously experiment and explore materials. I don’t have much knowledge in materials but from now on I will invest my time in learning about materials and its properties. When a good design idea is made from exploring with materials, designers must have a clear understanding of the material used and its impact to the environment. We have to be conscious that most of the products we design will end in the landfill sooner or later. We should consider the cradle to grave concept, not just designing with materials just because of its aesthetic aspects but study and be well aware of its effects on the environment after its life.
Interesting design is created when you start from one idea and continuously develop your mind through mindmaps which will lead you to where you never been able to think before.
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