Target market
To satisfy our consumers who are becoming more knowledgeable, demanding and aware of the market, I have designed a vitamin dispenser that is provides more pleasure to the user then the packaging that are currently available in the market. This packaging design contains multivitamin for kids (Vita-MONG) which targets families with growing children.
Many kids are exposed to cultural pressure which cause them to eat many fast foods, carbonated sodas and junk foods that does not provide healthy nutrients that kids need. Given the reality of time crushed parents, healthy home cooked meals aren't always possible. This is why multivitamins are essential for growing kids.
Issue
The packaging issue of vitamin products is that they do not have the power to encourage young kids who avoid taking daily vitamins to take their daily supplements.
Solution
I have resolved this packaging issue by designing a packaging that provides pleasure for kids so that kids can take their vitamins voluntarily as they have fun while they take their vitamins. Instead of taking their vitamins by opening the bottle lid and taking out the vitamin, kids will be a lot more engaged to the idea of pulling the monkey’s ear so that the vitamin comes out of its mouth.
Market research
Designers who has seen the problems of Kids vitamin packaging are attempting to solve the issue by designing a packaging that will engage the target market. Some examples include Gummy vites and Emergen-C products who designed the graphics on the packaging to engage the target market but the form is kept as the ordinary packaging. Solvit+ designed by Tom Kenworthy aimed at “new innovation encouraging children to take supplements by creating a product that promotes a fun and tasty way for kids to get the ever day vitamins” is another example of packaging that aims to solve the packaging issue that I am trying to solve. Solvit+ is manufactured with injection moulded Polypropylene.
Material
Vita-MONG dispenser is manufactured using polystyrene. This plastic is Recyclable, food safe, able to injection mould, blow mould, vacuum form, and join two edges by ultrasonic welding. This material is suitable for Vita-MONG dispenser as it is food safe and environmentally friendly. It also allows the different manufacturing process that is required to produce the packaging.
Manufacturing process
Text
The dispenser is shaped as a monkey as the banana flavoured vitamin contains many of the nutrients that can be found in a banana.
Supplement facts
Vitamin A 3000 IU- Healthy skin, eye, bone, immune system
Vitamin C 500 mg- Healthy muscle and skin
Vitamin E 30 IU- Antioxidant that play a role in immune system
Vitamin B1 (thiamine) 1.5 mg – aid metabolism, energy production, healthy circulatory and nervous system.
Vitamin B2 (riboflavin) 1.7mg – critical in breaking down carbohydrates, proteins and fats for energy and repair.
Zinc 0.75mg- crucial to the immune system.
Iron 0.9 mg- builds muscles and for healthy red blood cells
Phosphorus 23 mg- Essential element used in the body as a structural component and participates in energy production and storage. Strong bones and teeth
Calcium 63 mg – Strong bones and teeth
Copper 0.2mg - needed for energy production
Manganese 0.2mg- for healthy skin, and bone.
Choline- 38 mg support healthy brain function
Tom, K 2011 solvit+ soluble vitamins and dispenser aimed at children, Tuvie design of the future, viewed 2nd April 2011
<http://www.tuvie.com/solvit-soluble-vitamins-and-dispenser-aimed-at-children/>
2011 L’il Critters Gummy Vitamins, Amazon PLR Turnkey store, viewed 2nd April 2011 <http://www.theplrstore.com/blogs/vitamin-store/tag/critters/>
Multivitamin, Alcer Corp. Viewed 2nd April 2011 <http://www.emergenc.com/index.php/products/multivitamin/kidz-strawnana>
2011, Vitamins for Kids: Do Healthy Kids Need Supplements?, Web MD, viewed 4th April 2011 <http://www.webmd.com/parenting/vitamins-for-kids-do-healthy-kids-need-vitamins>
Mercola, 2011, "Do Your Kids Even Need Multivitamins and MineralSupplementation?", Mercola.com,viewed on 8th April 2011
<http://products.mercola.com/multivitamin-childrens-chewables/>
Mary Frances, P 2011, Vitamins, Kids health, viewed 4th April 2011 <http://kidshealth.org/kid/stay_healthy/food/vitamin.html>
Elizabeth, G 2010, Vitamin Facts, safe kids, viewed 4th April 2011 <http://www.safekids.co.uk/VitaminFacts.html>
Concept sketches
HI Liah =D
ReplyDeleteim still amazed that you actually made the full model. i think your packaging is really inovative and fun for young kids and i really like the selection of colours; its bright and lively.
very nice work =D