Philips Lumea IPL hair removing system SC2001
Friday, April 22, 2011
Monday, April 18, 2011
Project 2- Southern Cross packaging
Rationale
Target market
To satisfy our consumers who are becoming more knowledgeable, demanding and aware of the market, I have designed a vitamin dispenser that is provides more pleasure to the user then the packaging that are currently available in the market. This packaging design contains multivitamin for kids (Vita-MONG) which targets families with growing children.
Many kids are exposed to cultural pressure which cause them to eat many fast foods, carbonated sodas and junk foods that does not provide healthy nutrients that kids need. Given the reality of time crushed parents, healthy home cooked meals aren't always possible. This is why multivitamins are essential for growing kids.
Issue
The packaging issue of vitamin products is that they do not have the power to encourage young kids who avoid taking daily vitamins to take their daily supplements.
Solution
I have resolved this packaging issue by designing a packaging that provides pleasure for kids so that kids can take their vitamins voluntarily as they have fun while they take their vitamins. Instead of taking their vitamins by opening the bottle lid and taking out the vitamin, kids will be a lot more engaged to the idea of pulling the monkey’s ear so that the vitamin comes out of its mouth.
As over consumption of the vitamin can be dangerous for kids, Vita-mong dispenser has a safety lock hiding behind the ears for parents to unlock for kids if they are not mature enough to understand the correct dosage. A cross sign is incorporated in the product name to give the kids an idea of the contents and be aware that they are taking the vitamins for their own health. Parents education and supervision is required to avoid over consumption.
It is designed so that it dispenses one vitamin at a time to reduce unnecessary contact of vitamin with hand, which can occur when kids put their hands in the container every time they try to take one out. This way it keeps the remaining vitamins hygienic for later use. After kids finish the vitamins, the dispenser can be reused buy purchasing the refill pack.
Market research
Designers who has seen the problems of Kids vitamin packaging are attempting to solve the issue by designing a packaging that will engage the target market. Some examples include Gummy vites and Emergen-C products who designed the graphics on the packaging to engage the target market but the form is kept as the ordinary packaging. Solvit+ designed by Tom Kenworthy aimed at “new innovation encouraging children to take supplements by creating a product that promotes a fun and tasty way for kids to get the ever day vitamins” is another example of packaging that aims to solve the packaging issue that I am trying to solve. Solvit+ is manufactured with injection moulded Polypropylene.
Material
Vita-MONG dispenser is manufactured using polystyrene. This plastic is Recyclable, food safe, able to injection mould, blow mould, vacuum form, and join two edges by ultrasonic welding. This material is suitable for Vita-MONG dispenser as it is food safe and environmentally friendly. It also allows the different manufacturing process that is required to produce the packaging.
Manufacturing process
Design solution is designed so that It is achievable using materials and manufacturing processes currently available in Australia. The main body of the container is manufactured by blow moulding red polystyrene through the back part of the monkey. Mechanism inside is injection moulded separately as two pieces, one piece being the main mechanism and the second being the mechanism attached to the moving ear. The mechanism is then inserted through the negative area left for blow moulding. The other colours are then painted manually similar to manufacturing kids toys. Finally the texts located at the back for supplement facts are pad printed.
Text
I have used two main fonts for this vitamin dispenser. Example of this isCorbel used for writing ‘vita’ and Kristen ITC used for writing MONG. Corbel is used for texts that are related to the contents and texts that parents would be interested in reading, including the supplement facts. Whereas Corbel adds mature and sensible feel to the text, Kristen ITC is a fun and casual font that is used to engage Kids and to hint the viewer that the dispenser is containing contents for kids.
The dispenser is shaped as a monkey as the banana flavoured vitamin contains many of the nutrients that can be found in a banana.
Supplement facts
Vitamin A 3000 IU- Healthy skin, eye, bone, immune system
Vitamin C 500 mg- Healthy muscle and skin
Vitamin E 30 IU- Antioxidant that play a role in immune system
Vitamin B1 (thiamine) 1.5 mg – aid metabolism, energy production, healthy circulatory and nervous system.
Vitamin B2 (riboflavin) 1.7mg – critical in breaking down carbohydrates, proteins and fats for energy and repair.
Zinc 0.75mg- crucial to the immune system.
Iron 0.9 mg- builds muscles and for healthy red blood cells
Phosphorus 23 mg- Essential element used in the body as a structural component and participates in energy production and storage. Strong bones and teeth
Calcium 63 mg – Strong bones and teeth
Copper 0.2mg - needed for energy production
Manganese 0.2mg- for healthy skin, and bone.
Choline- 38 mg support healthy brain function
Tom, K 2011 solvit+ soluble vitamins and dispenser aimed at children, Tuvie design of the future, viewed 2nd April 2011
<http://www.tuvie.com/solvit-soluble-vitamins-and-dispenser-aimed-at-children/>
2011 L’il Critters Gummy Vitamins, Amazon PLR Turnkey store, viewed 2nd April 2011 <http://www.theplrstore.com/blogs/vitamin-store/tag/critters/>
Multivitamin, Alcer Corp. Viewed 2nd April 2011 <http://www.emergenc.com/index.php/products/multivitamin/kidz-strawnana>
2011, Vitamins for Kids: Do Healthy Kids Need Supplements?, Web MD, viewed 4th April 2011 <http://www.webmd.com/parenting/vitamins-for-kids-do-healthy-kids-need-vitamins>
Mercola, 2011, "Do Your Kids Even Need Multivitamins and MineralSupplementation?", Mercola.com,viewed on 8th April 2011
<http://products.mercola.com/multivitamin-childrens-chewables/>
Mary Frances, P 2011, Vitamins, Kids health, viewed 4th April 2011 <http://kidshealth.org/kid/stay_healthy/food/vitamin.html>
Elizabeth, G 2010, Vitamin Facts, safe kids, viewed 4th April 2011 <http://www.safekids.co.uk/VitaminFacts.html>
Mood board
Concept sketches
Construction
Colour alternatives
Final design
Refill pack
Project 1- Sheet materials
Rationale
Target market reflected in design
Fantles jewelry holder is designed for social women in the age between 20-35 who are interested in decorating their house with simple but elegant objects. This product is for women who have many accessories that they would like to display. The shape of the jewelry hanger is a tree made from two leaves that are put together. Since the purpose of this jewelry hanger is more focusing on displaying than serving its function, no excessive patterns or engravings are done as the jewelry itself will become the leaves and the flowers. The organic shape and feminine patterns reflect my target market.
Function
Placing this product adds decoration to the room by displaying the special jewelries they like in a fashionable way as well as serving its simple function of purely keeping the jewelries together. Hanging the jewelries in the circle pattern is very easy to use with no sharp or pointy edges.
The special material properties of acrylic add positive functional and aesthetical aspects to the design. The stiffness and the hardness of acrylic allows it to be kept simple, by having only two pieces that can be slot in together to create one piece of design that can stand on its own. Transparent and shiny properties of acrylic are also considered, by laser cutting circles on the surface creates a patterns as well as having a function to hang earrings and necklaces. Elegant line engraving also lightens up the design.
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